Strategic Management
About This Course
This course provides a comprehensive understanding of strategic management and its application within modern organizations. It focuses on analysing internal and external business environments, evaluating strategic options, developing strategic plans, managing organizational change, and monitoring strategic performance. Learners will develop the ability to apply established strategic management models and tools to real-world organizational challenges and support effective strategic decision-making.
Learning Objectives
- Analyse key internal and external factors influencing organizational strategy.
- Evaluate an organization’s current market position and competitive environment.
- Apply strategic management tools such as SWOT, PESTEL, Porter’s Five Forces, Value Chain Analysis, BCG Matrix, and Ansoff Matrix.
- Evaluate and select appropriate strategic options.
- Develop organizational vision, mission, objectives, and strategic goals.
- Create a practical and resource-based strategy implementation plan.
- Apply change management models to manage organizational transformation.
- Identify leadership and change-agent skills required to implement strategic change.
- Identify leadership and change-agent skills required to implement strategic change.
Material Includes
- Syllabus
- Orientation Video
Requirements
- Review the provided learning materials and strategic management models.
- Complete and submit the required coursework/assignment.
- The assignment should demonstrate achievement of all learning outcomes and meet the specified assessment criteria.
- Assessment type: Coursework
Target Audience
- Postgraduate business students.
- Business and management professionals.
- Managers and team leaders involved in strategic decision-making.
- Entrepreneurs and business owners.
- Professionals responsible for organizational planning and performance.
- Professionals involved in change management and organizational development.
- • Individuals seeking to strengthen their strategic leadership and management capabilities.
Curriculum
32 Lessons
Module 1: Strategic Environment Analysis
Internal and external business environments1:10
Market and competitor analysis
Stakeholder analysis
SWOT Analysis
PESTEL and environmental scanning
Sustainable competitive advantage
Module 2: Strategic Analysis and Options
Module 3: Strategic Planning and Implementation
Module 4: Change Management and Strategic Leadership
Module 5: Strategic Control, Performance and Risk
Your Instructors
Souvik
See more$150.00
Material Includes
- Syllabus
- Orientation Video
